The word ‘Pure’ is a promise of authentic quality to the industry from SRK.

It reflects the trust in genuine trade relationships built over decades.

The word ‘Light’ is a promise of the right direction towards society.

It reflects the knowledge that is key to dharma (duty) of SRK towards the world.

Pure Commitment

As a purpose-driven company, our commitment to quality, to society and the environment are of the utmost importance. Both our natural diamond crafting facilities are now officially Net Zero certified.

Pure Purpose

The power of giving is greater than the desire to keep something for one’s own self.

Great purpose starts with oneself first being humble, then having a desire for the welfare of the employees, and ultimately working for the welfare of the society at large.

Generosity served with love can lead a child towards knowledge, the needy towards optimism, a community towards values and the world towards enlightenment.

Pure Art

SRK Diamonds are crafted by gifted craftspersons and processed with precise attention to detail.

Every diamond is imagined, cut, polished and graded in-house to the most exacting proportions and standards. Over 2000 master artisans are adept at cutting any shape of a diamond to an nth degree of perfection, restoring life to a stone.

Pure Science

SRK is a technologically advanced diamond crafting company in the world.

It has embraced science and technology to further its quest to blend quality and scale.

Infused with actionable vision, automated systems and clear processes, its capacity to handle scale proves that diamond manufacturing is as much science as it is art.

Pure Transparency

SGS is a metric derived over a transparent and stringent 20-step process to authenticate the true value of a diamond.

The system is so refined that objectivity truly wins over subjectivity.

In a sense, the SGS metric is turning out to be an authoritative and conclusive measure of a diamond, evidently going beyond the current industry standards of 4C evaluation.