Our world runs on the three wheels of transparency, technology and trust. We channel all our resources to become a catalyst of change and streamline the supply chain in the gems and jewellery industry.

We aim to bring all segments of polished diamonds online at a single click and lead jewellers globally to buy diamonds online with confidence and comfort on our platform.

Who are we?

Diamonds On Call is a B2B diamond ecosystem that catalyses the business of thousands of diamond suppliers and jewellers every day.

Bridging the gap between them, we accelerate the whole jewellery supply chain with our holistic solutions and contemporary vision.

Established in 2017, we aim to bring a paradigm shift in the traditional ways of sourcing diamonds in the gems and jewellery industry.

The user experience we offer, blended with the right level of support for selling and buying diamonds, gives us an edge with consistent trade.

The winner of the JWA Industry Innovation Awards 2021, our systems and processes are built on the pillars of trust backed with robust technology.

What do we do?

Since our inception, we have served jewellers from 26+ countries and saved up to 15% of their operating costs.

Our team works 24×7 to make sure the customer buying experience is smooth and delightful.

All our registered members save enormously on time, effort and money while reaching their target in real-time and around the clock.

We strive to guide each diamond piece to reach its destined jewellery setting.